MaaS in Barcelona: 4 scenarios and 4 key findings

Barcelona: the road to Mobility as a Service

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By introducing Mobility as a Service (MaaS), operators need to make sure the ride pooling system benefits the modal split in a city instead of competing with it. For passengers this means they can book and pay all mobility services with just one app, which suggests to them the best route and mode of transport for their journey. Ride pooling can, for example, cover the first mile from someone’s house to the nearest rapid transit stop while also picking up and dropping off other passengers on the way.

Or in reverse, it’s the right mode of transport for the last mile from the bus or train stop to the final destination. In areas where parking space is rare and public transport service hours are limited, it is again ride pooling over car sharing that lets customers skip searching for a parking space. This saves time and is a convenient and sustainable option. In a balanced mobility ecosystem, MaaS and public transport complement each other to reduce the number of private vehicle trips. Travel demand models are the basis for new, more customer-centric mobility services.

Ride pooling in Barcelona

Let’s take for example the Spanish city of Barcelona. PTV IBERIA, the CARNET initiative and SEAT used our software PTV Visum and mobility data from smartphones to develop a “Virtual Mobility Lab” for Barcelona. It can be used to look at the number of trips undertaken there to find out how, based on the demand, mobility services can be improved. With our software PTV Maas Modeller we calculated and analysed four alternative scenarios that bridge the gaps of public transport with shared on-demand fleets in

  • the metropolitan area of Barcelona
  • the city centre
  • the area covering the most visited tourist attractions: Sagrada Familia, Park Güell, parts of the city centre, the beach and Montjuic
  • the areas with a particularly high demand for public transport that is not always met.

For the MaaS fleet services, we have made the following specifications: All vehicles have six passenger seats, booking is possible up until one minute in advance and passengers only have to put up with a maximum waiting time of ten minutes. The pick up and drop off process, we have calculated, will take up to 60 seconds and the maximum detour time is 15 minutes.

Our key findings

  • To serve 10% of the mobility demand in the metropolitan area of Barcelona, a fleet of about 4,300 vehicles is necessary and every vehicle would transport on average over 55 passengers per day.
  • For the city centre, a modal share of 10% for MaaS would require a fleet of about 720 vehicles and every vehicle would serve over 70 passengers per day.
  • To offer a service for the area between the most visited tourist attractions, the city of Barcelona needs a fleet of about 200 vehicles, assuming that 20% of the passengers will adopt the new transport mode.
  • For areas with fewer public transport services, where at least one transit is necessary, a fleet of about 400 vehicles would be needed to serve 10% of the passengers. Each vehicle then serves only about 35 passengers per day.

Are you planning to integrate a MaaS fleet with your city’s public transport and want to know: How many vehicles you need to meet the demand? Where to strategically place pick up and drop off points and how these additional fleets affect congestion and emission?

Meet us in Barcelona at Smart City Expo World Congress from 13-15 November 2018 and talk to our mobility experts, Vidal Rocca, Ignacio Javier Galindo Pinto and Ralf Frisch. Find us at the joint booth 2A127 of Baden-Württemberg International.